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Our Audiences
BBC Connects Brands to Changemakers at Global Scale
About our Audiences
BBC’s Trusted Global Storytelling and Rich Content Ecosystem Attract High-Value Audiences who Engage with Intent and Curiosity
4.1M
US C-Suites and Enterprise Leaders
8.8M
US IT Decision Makers
8.6M
US Emerging Executives
10.5M
Thought and Opinion Leaders
Source: IGI Ipsos Global Influentials 2024, A18+, Global excl. U.K., Listened to podcast/Past 30 Days
Harness the Power of BBC’s STRATUM to Activate Against Premium Changemaker Personas
STRATUM is BBC Studios’ advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy.
Integrated Audience Signals
Rich, Ready-to-Activate Cohorts
Privacy-Centric Design
Intelligent Measurement