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YouTube Non-Skippable
Social
Short ad format that cannot be skipped. Non-skippable
video ads enable advertisers to grab their users' attention before, during or after watching a video of choice.
Maximise views with high completion rates, efficient cost-per-view
Reach engaged users
High viewability
Detailed Info
Platform
Youtube
Device
CTV, Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Targeting
Age, Gender, Geo
Deal Type
100% SOV (excl. News), Direct IO, PG
Ad Format
480x360v (max 20" in EMEA, 15" elsewhere)
Technical Specifications
Market Availability
Global
Device Availability
Desktop, Mobile, Tablet, CTV
Dimensions (WxH)
Recommended video spec: 1080p full HD - 1920x1080
Accepted ad formats
Client's YouTube Video URL
Vast 2.0 tag for Non-skippable
VPAID is not allowed on YouTube
MP4, MOV
Aspect Ratios: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
BBC approved 3rd party vendor list
3rd party vendor must be on BBC's approved vendor list
3rd party ad serving creatives
Vast 2.0 for Non-skippable
3rd party tracking
[INSERT LINK]
Thumbnails
Resolution: 1280 x 720px
Aspect ratio: 16:9
Format: .JPG, .GIF or .PNG
File size: <2MB for videos; <10MB for podcasts
Companion Banner
Dimensions: 300 x 60
Format: JPEG, GIF, PNG
File size: 150kb (maximum)
Video guidelines
[INSERT LINK]
Video duration
Non-skippable (480x360)
- Ads can be maximum of 20-seconds in EMEA
- 15-seconds everywhere else
- Non-skippable ads for CTV ‘Living Room’ can’t exceed 31 seconds
Skippable (480x361)
- Ads can be 12-seconds (minimum) to 6-minutes (maximum)
Max file size
≤256 GB
YouTube technical specs
[INSERT LINK]
VAST tags specs guide
[INSERT LINK]
Audio guidelines
Sound should play automatically