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Wide Leaderboard
Digital Display•Performance Suite
Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages across desktop and tablet web.
Detailed Info
Platform
BBC.com
Device
Desktop Web, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
OA, PD, PG, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
970x90
Animation support
30 sec max
Video support
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button Video
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served or 3rd party
Creative type
1P site served: GIF, JPEG, PNG or HTML5
3P from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
File size
1P site served: 150KB max
3P hosted: 200KB Initial, 300KB polite
Position on page
Top, Mid
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop, Tablet
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only