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Video pre-roll
Digital Display•Performance Suite
The pre-roll video format precedes all playable video content on both web and app, including our 24/7 News livestream. Skippable after 30 seconds, it plays unmuted, ideal for advertisers looking make an impact, adjacent to our insightful, impactful, and inspirational video reporting. Available on desktop, tablet & mobile web.
Detailed Info
Platform
BBC App, BBC Sport, BBC.com
Device
Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
PD, PG, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
No
Frequency Capping
Yes
Technical Specifications
Dimension (WxH)
Aspect Ratio:16x9
1920x1080 max, 640x360 minimum
Animation support
N/A
Video support
90 sec max, up to 30 sec non-skip available
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served or 3rd party
Creative type
1P site served: .MP4
3P tag from approved vendor: VAST 3.0 & 4.0
File size
1P site served: 250MB max,
3P: 4MB initial load, 250MB max
Position on page
Video pages
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker [INSERT LINK]
Platform support
Desktop, Tablet, Mobile, App
Execution Guidelines
Video Duration: 90 sec max
AVC: Yes (Baseline: Level 3.0)
Aspect ratio: 16:9 only
Resolution: 640x360
Video bitrate: Up to 512 kbps
Video Codec: H.264
Frame rate: 25 FPS (PAL) recommended
Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps
Audio format: HE-AAC
Audio level range: -3 dBfs to -1 dBfs
Audio Channel: 2 channel stereo mix
Protocol: HTTP Progressive download
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only