Home>Ad Formats>Mobile Banner
Mobile Banner
Digital Display•Performance Suite
Reach premium BBC audiences effectively and efficiently via the Standard Mobile Banner format. Available to run from the top of the page on mobile web on BBC.com, BBC Sport and more.
Detailed Info
Platform
BBC Earth, BBC Sport, BBC.com, Doctor Who, Top Gear, World Services Sites
Device
Mobile Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
OA - (except on homepage), PD, PG, Standard ROS, Takeover/Buyout
Video
No
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
300x50, 300x100, 320x50, 320x100
Animation support
30 sec max
Video support
N/A
Frame rate
N/A
Audio
N/A
Serving options
1P site served or 3rd party
Creative type
1P site served: GIF, JPEG, PNG or HTML5
3P from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
File size
1P site served: 100KB max
3P hosted: 60KB initial, 100KB polite
Position on page
Top
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Mobile web
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only