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Leaderboard
Digital Display•Performance Suite
Reach premium BBC audiences effectively and efficiently via the Standard Leaderboard Banner format. Available to run on all pages, it can run as part of a Direct or PG campaign.
Detailed Info
Platform
BBC Earth, BBC Sport, BBC.com, Doctor Who, Top Gear, World Services Sites
Device
Desktop Web, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
OA, PD, PG, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
728x90
Animation support
30 sec max
Video support
N/A
Frame rate
N/A
Audio
N/A
Serving options
1st party site served or 3rd party
Creative type
1P site served: GIF, JPEG, PNG or HTML5
3P from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
File size
1P site served: 150KB max
3P hosted: 200KB Initial, 300KB polite
Position on page
Top, Mid
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop, Tablet
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only