Interstitial

Digital Display•Hero Suite

Increase brand recall with our full-screen Interstitial format. Able to serve images and videos, the Interstitial is optimised for maximum visibility during high-attention moments, taking over the screen before auto-closing after 15". There is a close and unmute button, with video always starting muted. Frequency capped to x1 ad, per user, per hour, the Interstitial is available on all pages except audio playback, video playback and live pag...

Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.

Layout Option 1

Full screen video or image

Layout Option 2

Full screen + messaging overlay

Layout Option 3

Half Bleed 16x9 / 1x1

Detailed Info

Platform

BBC.com

Device

Desktop Web, Mobile Web, Tablet Web

Targeting

Audience, Brand Safety / Suitability, Contextual, Geo, Site Section

Deal Type

PG - if publisher managed, Standard ROS, Takeover/Buyout

Video

Yes

Responsive

Yes

Frequency Capping

Yes

Technical Specifications

Dimension (WxH)

Desktop - landscape only
Mobile - portrait only

Animation support

15 sec max

Video support

15 sec max

Frame rate

24fps

Audio

On/Off Toggle button, user-initiated

Serving options

1st party site served, custom in-house build or 3rd party

Creative type

Image: JPEG, PNG, GIF. Video: MP4

File size

4MB max

Position on page

Out of page

Optional tracking

3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]

Platform support

Desktop, Tablet, Mobile

Execution Guidelines

a) Close (X) button: close button implemented if 1P ad served (jpeg/png/gif). Please implement close button if 3P ad served. Close button must be always visible, top-right corner
b) Auto Close Action: Ad will auto-close after 15 sec regardless of user interaction if ad served by 3rd party vendor
c) 1 pixel black/dark border for creative must be implemented. Ad cannot resemble BBC content
d) Expanding size is not allowed
e) Mobile web prestitial will appear at entry point to bbc.com and will be frequency capped

3rd Party Ad Serving Creatives