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Interscroller
Digital Display•Presence Suite
The Interscroller is an almost full screen mobile format, that serves throughout our content on all pages. Perfect for staying seen and present by users on the go, it features a parallax scroll effect, able to serve images, or videos of up to 30 seconds, a logo, title and descriptor text all increasing brand exposure as users scroll. Available on mobile web only on BBC.com.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Half Bleed
Layout Option 2
Full Bleed
Detailed Info
Platform
BBC.com
Device
Mobile Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
PG - if publisher managed, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
Yes
Frequency Capping
No
Technical Specifications
Dimension (WxH)
320x600
Animation support
30 sec max
Video support
30 sec max
Frame rate
24 fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served, custom in-house build or 3rd party
Creative type
Image: JPEG, PNG, GIF. Video: MP4
File size
Image: 60KB initial, 100KB. MP4: 4MB max
Position on page
Mid
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Mobile
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only