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Half Page (HPU)
Digital Display•Performance Suite
Reach premium BBC audiences effectively and efficiently via the Standard Half Page format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop, tablet & mobile web and tablet & mobile app.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Full Bleed 9x16
Layout Option 2
Half Bleed 9x16
Layout Option 3
Half Bleed 1x1
Detailed Info
Platform
BBC App, BBC Earth, BBC Sport, BBC.com, Doctor Who, Top Gear, World Services Sites
Device
Desktop Web, Mobile App, Mobile Web, Tablet App, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
OA, PD, PG, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
300x600
Animation support
30 sec max
Video support
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button Video
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served, custom in-house build or 3rd party
Creative type
1P site served: GIF, JPEG, PNG or HTML5
3P from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
File size
1P site served: 150KB max
3P hosted: 200KB Initial, 300KB polite
Position on page
Side, Mid (mobile)
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor [INSERT LINK]
Platform support
Desktop, Tablet, Mobile, App
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only