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Billboard
Digital Display•Performance Suite
Reach premium BBC audiences effectively and efficiently via the Standard Billboard format. With a variety of layout options, it’s a large format that can serve from any placement across our entire site. Available on desktop & tablet.
Want us to build this for you? Select which layout option you’d like below and provide us with the corresponding assets.
Layout Option 1
Detailed Info
Platform
BBC Earth, BBC Sport, BBC.com, Doctor Who, Newsletter, Top Gear, World Services Sites
Device
Desktop Web, Tablet Web
Targeting
Audience, Brand Safety / Suitability, Contextual, Geo, Site Section
Deal Type
OA, PD, PG, Standard ROS, Takeover/Buyout
Video
Yes
Responsive
No
Frequency Capping
No
Technical Specifications
Dimension (WxH)
970x250
Animation support
30 sec max
Video support
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button Video
Frame rate
24 - 30fps
Audio
On/Off Toggle button, user-initiated
Serving options
1st party site served, custom in-house build or 3rd party
Creative type
1P site served: GIF, JPEG, PNG or HTML5
3P from an approved vendor: GAM Redirect, JavaScript, IFrame, HTML
File size
1P site served: 150KB max
3P hosted: 200KB Initial, 300KB polite
Position on page
Top, Mid
Optional tracking
3rd Party Impressions Tracker
3rd Party Click Tracker
Must be an accepted vendor INSERT LINK]
Platform support
Desktop, Tablet
Notes
HTML5 format must be ZIP file with clickthrough URL embedded
Execution Guidelines
1 pixel black/dark border for creative is required
Ad cannot resemble BBC content
3rd Party Ad Serving Creatives
3rd party vendor must be on [INSERT LINK]
Tag must be SSL/Secured only